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International business allows collaboration between talented minds across the world without expensive, lengthy travel. It also allows access to multiple business sectors across multiple cultures.

Having access to distant talent and robust data can be a game-changer, but it can also be overwhelming. Here are two key points of business technology that are vital to international success.

Communication And Collaboration

Modern technology has made communication, calculation, and many other tasks easier and faster in ways most people still struggle to grasp.

As internet, Voice over Internet Protocol (VOIP) and other communication improvements changed the world, collaboration became easier. Instantaneous chat, detailed emails, and forums weren’t enough; teams wanted to work on the same projects with real-time, seamless productivity as if they were in the same office.

New technology such as Software as a Service (SaaS) allowed users to run programs from web-based applications. This meant being able to connect to the internet with any computer capable of opening a basic web browser, but with the added ability of using programs without installing them.

This allowed easy access to programs that demanded too much storage space, memory, or processing power without having to purchase gradually more expensive computers. It also allowed users to work together on programs that saved to the same files or within the same projects.

As accidentally–or maliciously–writing over or deleting someone else’s work became an issue, the ability to highlight different people’s changes, merge when necessary, delete when not needed, and even save side versions of a collab session.

Better Decisions With Better Data

Can you prove why a certain product or service performs well?


Some products sell well because there is a direct need. In other situations, the original product may be lacking, or consumers want additional features added to the original idea.

You may be selling something that is popular everywhere but your local area, which gives you a monopoly for that area and nowhere else. The competitors may be hated by your customer base, or so many other factors.

How do you keep track of those guesses? If you have a reliable way of figuring out why your clientele behaves the way it does, you could model future products and services to fit their needs.

Even at the experimental level, you may want to track how people change their behaviors or react to new experiences. Card catalogs, internal reports, and databases have handled such details for years, but is there a better way?

Big data is already becoming an old term. It describes an industry that handles massive amounts of data for analysis purposes, and it’s far from perfect.

The ability to analyze the limitless interactions of clientele and users is a double-edged sword. Limitless unfortunately means that along with having a lot of information to work with, there is a lot of junk–or not immediately useful–data to sift through.

Data analysis industries have already made and corrected the mistake of throwing away seemingly useless data, since there will always be a smart mind out there that can find some kind of trend.

Businesses need to be both in tune with and separated from big data. Unless data brokerage is your line of business, having the ability to step away from the massive stream of digital business and take stock of what matters to your progress is necessary.

Today, businesses are learning not only how their current and potential clients behave, but how their business and their competitors react to the analysis itself. Many people are concerned about how their data is handled, and even becoming antagonistic towards big data can say a lot about someone’s shopping or web browsing habits.

As business technology evolves, so does your need to adapt. Contact a business tech and data analysis professional to discuss what your team needs to stay current.